Package: Robyn 3.11.1.9004

Bernardo Lares

Robyn: Semi-Automated Marketing Mix Modeling (MMM) from Meta Marketing Science

Semi-Automated Marketing Mix Modeling (MMM) aiming to reduce human bias by means of ridge regression and evolutionary algorithms, enables actionable decision making providing a budget allocation and diminishing returns curves and allows ground-truth calibration to account for causation.

Authors:Gufeng Zhou [aut], Bernardo Lares [cre, aut], Leonel Sentana [aut], Igor Skokan [aut], Meta Platforms, Inc. [cph, fnd]

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Robyn.pdf |Robyn.html✨
Robyn/json (API)

# Install 'Robyn' in R:

install.packages('Robyn', repos = c('https://facebookexperimental.r-universe.dev', 'https://cloud.r-project.org'))

Bug tracker:https://github.com/facebookexperimental/robyn/issues

Datasets:

dt_prophet_holidays - Robyn Dataset: Holidays by Country
dt_simulated_weekly - Robyn Dataset: MMM Demo Data

On CRAN:

adstocking budget-allocation cost-response-curve econometrics evolutionary-algorithm gradient-based-optimisation hyperparameter-optimization marketing-mix-modeling marketing-mix-modelling marketing-science mmm ridge-regression

9.79 score 1.2k stars 92 scripts 2.1k downloads 34 exports 122 dependencies

Last updated 1 months agofrom:c8bb458ae0. Checks:OK: 1 NOTE: 6. Indexed: yes.

Target	Result	Date
Doc / Vignettes	OK	Nov 20 2024
R-4.5-win	NOTE	Nov 20 2024
R-4.5-linux	NOTE	Nov 20 2024
R-4.4-win	NOTE	Nov 20 2024
R-4.4-mac	NOTE	Nov 20 2024
R-4.3-win	NOTE	Nov 20 2024
R-4.3-mac	NOTE	Nov 20 2024

Exports:adstock_geometric adstock_weibull decomp_plot hyper_limits hyper_names mic_men model_decomp pareto_front plot_adstock plot_saturation robyn_allocator robyn_clusters robyn_converge robyn_csv robyn_immcarr robyn_inputs robyn_load robyn_mmm robyn_onepagers robyn_outputs robyn_plots robyn_read robyn_recreate robyn_refresh robyn_response robyn_run robyn_save robyn_train robyn_update robyn_write run_transformations saturation_hill transform_adstock ts_validation

Dependencies:abind askpass backports base64enc BH bslib cachem callr checkmate cli codetools colorspace cpp11 curl desc digest distributional doParallel doRNG dplyr dygraphs evaluate extraDistr fansi farver fastmap fontawesome foreach fs generics ggplot2 ggridges glmnet glue gridExtra gtable here highr htmltools htmlwidgets httr inline isoband iterators jquerylib jsonlite knitr labeling lares lattice lifecycle loo lubridate magrittr MASS Matrix matrixStats memoise mgcv mime minpack.lm munsell nlme nloptr numDeriv openssl openxlsx patchwork pillar pkgbuild pkgconfig plyr png posterior pROC processx prophet ps purrr QuickJSR R6 rappdirs RColorBrewer Rcpp RcppEigen RcppParallel RcppTOML reticulate rlang rmarkdown rngtools rpart rpart.plot rprojroot rstan rstantools rvest sass scales selectr shape StanHeaders stringi stringr survival sys tensorA tibble tidyr tidyselect timechange tinytex utf8 vctrs viridisLite withr xfun xml2 xts yaml zip zoo

Citation

Development and contributors

Readme and manuals

Help Manual

Help page	Topics
Adstocking Transformation (Geometric and Weibull)	adstock_geometric adstock_weibull plot_adstock transform_adstock
Robyn Dataset: Holidays by Country	dt_prophet_holidays
Robyn Dataset: MMM Demo Data	dt_simulated_weekly
Fit a nonlinear model for media spend and exposure	fit_spend_exposure
Check hyperparameter limits	hyper_limits
Get correct hyperparameter names	hyper_names
Conduct prophet decomposition	prophet_decomp
Robyn MMM Project from Meta Marketing Science	Robyn-package Robyn
Budget Allocator	plot.robyn_allocator print.robyn_allocator robyn_allocator
Clustering to Reduce Number of Models based on ROI and Errors	robyn_clusters
Check Models Convergence	robyn_converge
Input Data Check & Transformation	print.robyn_inputs robyn_inputs
Core MMM Function	model_decomp robyn_mmm
Evaluate Models and Output Results into Local Files	decomp_plot pareto_front print.robyn_outputs robyn_csv robyn_immcarr robyn_onepagers robyn_outputs robyn_plots ts_validation
Build Refresh Model	plot.robyn_refresh print.robyn_refresh robyn_refresh
Response and Saturation Curves	robyn_response
Robyn Modelling Function	print.robyn_models robyn_run
Export Robyn Model to Local File [DEPRECATED]	plot.robyn_save print.robyn_save robyn_load robyn_save
Train Robyn Models	robyn_train
Update Robyn Version	robyn_update
Import and Export Robyn JSON files	print.robyn_read print.robyn_write robyn_read robyn_recreate robyn_write
Hill Saturation Transformation	plot_saturation saturation_hill
Detect and set date variable interval	set_holidays
Michaelis-Menten Transformation	mic_men run_transformations transformations