Package: Robyn 3.12.0.9006

Gufeng Zhou

Robyn: Semi-Automated Marketing Mix Modeling (MMM) from Meta Marketing Science

Semi-Automated Marketing Mix Modeling (MMM) aiming to reduce human bias by means of ridge regression and evolutionary algorithms, enables actionable decision making providing a budget allocation and diminishing returns curves and allows ground-truth calibration to account for causation.

Authors:Gufeng Zhou [cre, aut], Igor Skokan [aut], Bernardo Lares [aut], Leonel Sentana [aut], Meta Platforms, Inc. [cph, fnd]

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Robyn.pdf |Robyn.html✨
Robyn/json (API)

# Install 'Robyn' in R:
install.packages('Robyn', repos = c('https://facebookexperimental.r-universe.dev', 'https://cloud.r-project.org'))

Bug tracker:https://github.com/facebookexperimental/robyn/issues

Datasets:

On CRAN:

Conda-Forge:

adstockingbudget-allocationcost-response-curveeconometricsevolutionary-algorithmgradient-based-optimisationhyperparameter-optimizationmarketing-mix-modelingmarketing-mix-modellingmarketing-sciencemmmridge-regression

10.32 score 1.2k stars 95 scripts 4.9k downloads 36 exports 121 dependencies

Last updated 8 days agofrom:722d1bff86. Checks:8 OK. Indexed: yes.

TargetResultLatest binary
Doc / VignettesOKFeb 25 2025
R-4.5-winOKFeb 25 2025
R-4.5-macOKFeb 25 2025
R-4.5-linuxOKFeb 25 2025
R-4.4-winOKFeb 25 2025
R-4.4-macOKFeb 25 2025
R-4.3-winOKFeb 25 2025
R-4.3-macOKFeb 25 2025

Exports:adstock_geometricadstock_weibulldecomp_plothyper_limitshyper_namesmic_menmodel_decomppareto_frontplot_adstockplot_saturationrobyn_allocatorrobyn_calibraterobyn_clustersrobyn_convergerobyn_csvrobyn_immcarrrobyn_inputsrobyn_loadrobyn_mmmrobyn_onepagersrobyn_outputsrobyn_plotsrobyn_readrobyn_recreaterobyn_refreshrobyn_responserobyn_runrobyn_saverobyn_trainrobyn_updaterobyn_writerun_transformationssaturation_hillset_default_hyppartransform_adstockts_validation

Dependencies:abindaskpassbackportsbase64encBHbslibcachemcallrcheckmateclicodetoolscolorspacecpp11curldescdigestdistributionaldoParalleldoRNGdplyrdygraphsevaluateextraDistrfansifarverfastmapfontawesomeforeachfsgenericsggplot2ggridgesglmnetgluegridExtragtableherehighrhtmltoolshtmlwidgetshttrinlineisobanditeratorsjquerylibjsonliteknitrlabelinglareslatticelifecycleloolubridatemagrittrMASSMatrixmatrixStatsmemoisemgcvmimemunsellnlmenloptrnumDerivopensslopenxlsxpatchworkpillarpkgbuildpkgconfigplyrpngposteriorpROCprocessxprophetpspurrrQuickJSRR6rappdirsRColorBrewerRcppRcppEigenRcppParallelRcppTOMLreticulaterlangrmarkdownrngtoolsrpartrpart.plotrprojrootrstanrstantoolsrvestsassscalesselectrshapeStanHeadersstringistringrsurvivalsystensorAtibbletidyrtidyselecttimechangetinytexutf8vctrsviridisLitewithrxfunxml2xtsyamlzipzoo

Readme and manuals

Help Manual

Help pageTopics
Adstocking Transformation (Geometric and Weibull)adstock_geometric adstock_weibull plot_adstock transform_adstock
Robyn Dataset: Reach & frequency simulated datasetdf_curve_reach_freq
Robyn Dataset: Holidays by Countrydt_prophet_holidays
Robyn Dataset: MMM Demo Datadt_simulated_weekly
Check hyperparameter limitshyper_limits
Get correct hyperparameter nameshyper_names
Conduct prophet decompositionprophet_decomp
Robyn MMM Project from Meta Marketing ScienceRobyn-package Robyn
Budget Allocatorplot.robyn_allocator print.robyn_allocator robyn_allocator
Robyn Calibration Function - BETArobyn_calibrate
Clustering to Reduce Number of Models based on ROI and Errorsrobyn_clusters
Check Models Convergencerobyn_converge
Input Data Check & Transformationprint.robyn_inputs robyn_inputs
Core MMM Functionmodel_decomp robyn_mmm
Evaluate Models and Output Results into Local Filesdecomp_plot pareto_front print.robyn_outputs robyn_csv robyn_immcarr robyn_onepagers robyn_outputs robyn_plots ts_validation
Build Refresh Modelplot.robyn_refresh print.robyn_refresh robyn_refresh
Response and Saturation Curvesrobyn_response
Robyn Modelling Functionprint.robyn_models robyn_run
Export Robyn Model to Local File [DEPRECATED]plot.robyn_save print.robyn_save robyn_load robyn_save
Train Robyn Modelsrobyn_train
Update Robyn Versionrobyn_update
Import and Export Robyn JSON filesprint.robyn_read print.robyn_write robyn_read robyn_recreate robyn_write
Hill Saturation Transformationplot_saturation saturation_hill
Set default hyperparametersset_default_hyppar
Detect and set date variable intervalset_holidays
Michaelis-Menten Transformationmic_men run_transformations transformations