To cite package ‘Robyn’ in publications use:

Zhou G, Lares B, Sentana L, Skokan I (2024). Robyn: Semi-Automated Marketing Mix Modeling (MMM) from Meta Marketing Science. R package version 3.11.1.9001, https://github.com/facebookexperimental/robyn.

Corresponding BibTeX entry:

  @Manual{,
    title = {Robyn: Semi-Automated Marketing Mix Modeling (MMM) from
      Meta Marketing Science},
    author = {Gufeng Zhou and Bernardo Lares and Leonel Sentana and
      Igor Skokan},
    year = {2024},
    note = {R package version 3.11.1.9001},
    url = {https://github.com/facebookexperimental/robyn},
  }